article thumbnail

Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Social media has been a major factor in this shift," he argues.

Media 469
article thumbnail

Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Make connections outside social media.

Media 544
article thumbnail

Creatives are saying social media is over… so what next?

Creative Boom

Image licensed via Adobe Stock In the week that Meta launches Threads , we ask: can new platforms bring social media back to life? Right now, many of you are saying that's how social media feels. But will these platforms breathe new life into social media? I feel jaded by social media," he says. "On We're not convinced.

Media 540
article thumbnail

The introvert's guide to creating video content: how to thrive on social media

Creative Boom

And those of us who shrink from the notion of pressing the flesh and networking in public have found that we can achieve similar results on social media behind the safety of our own keyboards. We did, at least, when social media was primarily text-based. Think, are you trying to build a personal brand or a career?

Media 475
article thumbnail

Mixed-media ad developed by Flow Creative urges families to ditch their cars

Creative Boom

Manchester-based studio Flow Creative is behind the campaign, which features a quirky and characterful mixed-media style and showcases all the summer fun people can access via the Bee Network, a joined-up London-style transport network currently being developed for the region. Most notably, the spot blends live action and animation.

Media 440
article thumbnail

Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Brand 487
article thumbnail

Citrus brand Jaffa ripens its identity with Earthling Studio

Creative Boom

Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.

Brand 540