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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. So they turned to How&How.

Education 518
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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Designed by Extract Studio, the publication was made to be more than a monotonous manuscript in a bid to inspire creatives to "make more space for words in their practice". Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Branding 504
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Branding 531
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How live event illustration brings big opportunities for artists

Creative Boom

From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. But fashion isn't the only market for live event illustrators. But her one word of warning is that some venues insist on no watercolours. "As

Artist 447