Just Creative

APRIL 1, 2023

An item’s packaging is designed to let the product remain safe and untouched until purchased That said, it’s critical that product packaging is sturdy enough to ensure preventable damage. Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior.

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Inkbot Design

OCTOBER 16, 2023

Product Packaging Design: Creating Memorable Brand Experiences In today's ultra-competitive marketplace, your product's packaging design has never been more critical. The difference a great package can make is enormous: influencing the perception of the item inside, creating brand love – and driving sales.

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Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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Inkbot Design

APRIL 28, 2024

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? That is the power of creative packaging design. In a world of options and noise, well-thought-out packaging cuts through all the distractions.

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Abduzeedo

MAY 28, 2024

Discover TSPC: A Unique Take on Branding and Packaging Design abduzeedo 0528—24 Dive into TSPC’s branding and packaging design by Folklore, featuring a fresh color palette and playful inspiration for a pizza brand. The fonts chosen are bold and contemporary, reflecting the energetic vibe of the brand.

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We And The Color

OCTOBER 4, 2023

TRÜF’s Captivating Brand and Packaging Design for Calexo Hemp Drinks: A Visual and Sensory Journey. A pioneering creation by TRÜF , a design agency renowned for its visionary work, Calexo is more than a mere beverage; it is a state of mind. All images © by TRÜF. Subscribe to our newsletter!

Packaging Design 119

Packaging Design Brand Branding Arts and Crafts 119

Designer Daily

NOVEMBER 20, 2023

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

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Abduzeedo

APRIL 22, 2024

Cadence’s Exquisite Branding & Packaging Design abduzeedo 0422—24 Dive into Cadence™'s world where luxury hydration meets stunning branding and packaging design, by the creative experts at addressarts. In the bustling metropolis of Los Angeles, a new brand rises, redefining the luxury hydration market.

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Inkbot Design

DECEMBER 9, 2023

Custom Illustrations in Branding and Marketing Illustrations can be a powerful tool in branding and marketing. When custom-made specifically for a brand or campaign, illustrations allow companies to connect with audiences in memorable and meaningful ways.

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Abduzeedo

OCTOBER 21, 2024

Branding and Packaging Design: How YUNGBLD Redefined b·bold for Gen Z abduzeedo 1021—24 Discover how YUNGBLD Studio branding revitalization for Irish tanning companey b·bold with a fresh visual identity, captivating packaging design, and inclusive messaging aimed at Gen Z.

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Creative Boom

MARCH 18, 2024

Read on to learn how the Seattle branding studio made it all make sense. Well, that's exactly the challenge that Seattle branding studio People People were faced with recently when they were approached by the company behind Thorntail Hard Agave. Thorntail Hard Argave is somewhere between a seltzer and tequila. Frustrating, isn't it?

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Inkbot Design

JULY 9, 2023

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! That's right, folks. Are you ready?

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Creative Boom

DECEMBER 19, 2023

CBD is a fast-emerging category, but what's the best way to market it? NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California.

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Abduzeedo

NOVEMBER 11, 2024

FLIPPO Pet Food: A Fresh Take on Branding and Packaging Design abduzeedo 1111—24 Discover FLIPPO Pet Food’s playful branding and clean packaging design, making waves in the pet food industry. FLIPPO Pet Food is more than just a brand; it’s a lively celebration of real, natural nutrition for pets.

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Inkbot Design

MAY 24, 2024

Holistic Marketing: Crafting an Unbeatable Brand Experience Gosh, for advertisers, these are exciting times! They expect an excellent brand experience all the way through. They expect an excellent brand experience all the way through. This is where holistic marketing comes into play. Today’s customers are savvy.

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Inkbot Design

APRIL 19, 2023

Packaging Design Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.

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Canny

JULY 24, 2024

The good news is that recent packaging ventures are taking the coffee world to new heights. From dashing designs to cool containers, coffee enthusiasts will be happy to know that there is more than just your average coffee pot nowadays. Packaging alone, Couplet Coffee stands out as a distinct brand within the coffee world.

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Creative Boom

MARCH 23, 2022

Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line. The Bombay 99 name is an ode to the brand roots, referring to the pin code of their historic headquarters in Mumba," Jessica tells Creative Boom. "We

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Inkbot Design

OCTOBER 15, 2023

Beverage Packaging Design: Trends & Examples Beverage packaging design is vital across many aspects of the industry. The design doesn't just need to contain and protect the beverage and transport, dispense, store, identify and differentiate it from rivals. Beverage packaging design is a powerful marketing tool.

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Creative Boom

MAY 29, 2022

What's the role of packaging design? For Hesign , an art director, graphic designer and typographer based in Shenzhen, China, the role of packaging is to surprise – or in other words, to go beyond the expected. Hesign started to question why most coffee brands were designed this way.

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Abduzeedo

OCTOBER 21, 2024

Shumi Brand Identity: Packaging Design That Elevates Functional Wellness abduzeedo 1021—24 Discover how Shumi, a Finnish wellness brand, uses elegant branding and premium packaging design to elevate functional mushrooms. Learn about their minimalist aesthetic and strategic design choices.

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Creative Boom

APRIL 14, 2022

The pair were "a recipe for success," explains Otherway founder Jono Holt, leading to a brand that specialises in toasters, hairdryers, bread makers, kettles and more. Its market share has steadily declined, prompting the new management team to set us the task of repositioning the entire business proposition," Holt adds.

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Inkbot Design

OCTOBER 16, 2023

Custom Product Packaging Design: How to Wow Customers Custom product packaging design is creating individualised and bespoke packaging solutions that are a perfect fit for products. It combines visual elements, branding, and practicality to create packaging that protects products and makes them memorable.

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Inkbot Design

FEBRUARY 26, 2024

Retro Packaging Design: Bringing Back Vintage Styles Retro packaging design is making a major comeback these days. Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. What is Retro Packaging Design?

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Creative Boom

SEPTEMBER 18, 2023

Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And if you work in design and packaging, here's a great opportunity to do so. Read on to discover all the details.

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Creative Boom

MAY 26, 2022

These days, we're all looking to brands to be more environmentally responsible. But that doesn't necessarily mean sticking to the same cliched aesthetics of eco-friendly design. We still want to see packaging that delights and surprises us – and so we love this environmental identity for Accolade Wines by Banrock Station.

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Canny

OCTOBER 30, 2023

Drinks branding needs to be effective as you’re competing for consumer attention before they’ve even had a chance to taste what’s inside. However, the one thing all of these drinks have in common is their effective branding and the way they connect with customers.

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Abduzeedo

JUNE 13, 2024

Packaging Design for Obsidian Noir Whisky abduzeedo 0613—24 Discover Yunicorn Studio's elegant branding and packaging design for Obsidian Noir Whisky, combining traditional craftsmanship with modern aesthetics.

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Canny

FEBRUARY 21, 2023

Have you ever bought a bottle of gin just because you liked the packaging? It’s not the brand you normally buy, and you’ve never even tasted the flavour, but it’s visually really intriguing. Resources The Packaging Design Brief Template The Packaging Design Brief Template download now download now Or let’s look at this a different way.

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Abduzeedo

OCTOBER 9, 2023

Revitalizing Branding and Packaging Design: Little Spoon's Collaboration with SMAKK abduzeedo 1009—23 Dive into Little Spoon's fresh branding and packaging design, as they team up with SMAKK for a modern take on kids' food for the 4-7 age range. Packaging, as a result, had to be both fun and attractive.

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Abduzeedo

JULY 14, 2023

Crafting Nature's Delight: Packaging Design and Branding for Onuka Chocolate abduzeedo 0714—23 In the realm of artisanal chocolate, Onuka stands as a beacon of delectable treats that embrace the goodness of nature. EGGHEAD's solution was rooted in portraying Onuka as an artisanal, locally-sourced, and nature-inspired brand.

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Canny

APRIL 1, 2022

Writing a packaging design brief can feel like an overwhelming task. If this is the first time you have created a packaging design brief, then we understand your confusion. The Packaging Design Brief Template. The Packaging Design Brief Template. What Is Packaging Design Brief Used for?

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Inkbot Design

SEPTEMBER 10, 2024

10 Packaging Design Strategies for Unwrapping Success You're just walking down the aisle in the supermarket, surrounded by a sea of products screaming for your attention. That's the power of great packaging design. That's the power of great packaging design. A brand ambassador. It wasn't screaming.

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Abduzeedo

JANUARY 21, 2024

Belmonte Raw: A Case Study in Branding and Packaging Design abduzeedo 0121—24 Explore how Belmonte Raw's branding, packaging design, and visual identity transformation captivated audiences and set new standards in the organic market. Communication played a crucial role in this transformation.

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Abduzeedo

MAY 3, 2023

Delicious brand identity and packaging design for chocolate co. abduzeedo 0503—23 Beta , a leading design agency, has recently undertaken a packaging design project for Morella Chocolates, a brand that prides itself on offering healthy products made with top-quality ingredients.

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Inkbot Design

OCTOBER 15, 2023

Brand Differentiation: How to Stand Out in a Competitive Market If a business wants to get noticed in a crowded market, it must find ways of standing out from its rivals. This is known as brand differentiation and involves creating features, benefits or characteristics that set the company apart. Any mascots?

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Graphic Design Junction

AUGUST 22, 2024

In today’s competitive market, establishing a unique and recognizable brand is essential for businesses of all sizes. Branding and visual identity design play a crucial role in defining how a company is perceived by its audience.

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