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Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Social media has been a major factor in this shift," he argues.

Media 414
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Creatives are saying social media is over… so what next?

Creative Boom

Image licensed via Adobe Stock In the week that Meta launches Threads , we ask: can new platforms bring social media back to life? Right now, many of you are saying that's how social media feels. But will these platforms breathe new life into social media? I feel jaded by social media," he says. "On We're not convinced.

Media 540
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Citrus brand Jaffa ripens its identity with Earthling Studio

Creative Boom

Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.

Branding 521
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The introvert's guide to creating video content: how to thrive on social media

Creative Boom

And those of us who shrink from the notion of pressing the flesh and networking in public have found that we can achieve similar results on social media behind the safety of our own keyboards. We did, at least, when social media was primarily text-based. Think, are you trying to build a personal brand or a career?

Media 428
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.

Branding 455
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Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Branding 425
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Digital Branding: 5 Key Steps for A Successful Online Presence

Just Creative

To be invincible in the digital world, a brand needs to be visible. With digitalization taking over, brand development has become significantly more important. Public opinion can make or break a brand, and there is plenty of it on the internet. The digital world expects only the best from brands.

Digital 297