Creative Boom

NOVEMBER 10, 2024

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

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Branding Brand Arts and Crafts Client 243

Creative Boom

NOVEMBER 3, 2024

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

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Arts and Crafts Branding Brand Agency 521

Creative Boom

OCTOBER 17, 2024

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. EDIT's challenge, therefore, was to help Lowry redefine its public image and communicate the full breadth of its offer. While its first-ever brand-led campaign will launch across Salford and Manchester later this month. What's Next for Lowry?

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Arts and Crafts Gallery Art Branding 456

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

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Branding Brand Agency Animation 467

Creative Boom

OCTOBER 14, 2024

Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.

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Patterns Production Branding Brand 459

Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

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Branding Brand Education Consulting 531

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

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Branding Brand Arts and Crafts Client 501

Graphic Design Junction

APRIL 24, 2024

In today’s saturated marketplace, a strong brand identity is no longer a luxury, it’s a necessity. Every detail, from logo design to social media voice, contributes to the story you tell about your brand. Enter brand guidelines – the secret weapon for achieving brand coherence and unlocking its full potential.

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Templates Branding Brand Arts and Crafts 334

Creative Boom

MAY 13, 2024

Reworking a sensitive political topic into an engaging, accessible and design-led publication was one of the challenges that design studio Sister Mary encountered during the project. Sister Mary has designed a limited-edition printed publication for an emerging current affairs brand, The Signal.

Publication 448

Publication Theme Print Branding 448

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. The closest reference we found was music festivals, which helps set the design and branding of the 57 Festivals events apart from anything in the same category."

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Branding Brand Arts and Crafts Illustration 486

Creative Boom

DECEMBER 12, 2023

We explore how London studio New Genre brought the brand to life. New Genre is a London-based creative studio working with disruptors to build and scale distinctive new brands. This LA-based brand is breaking the monotony of candyland norms by introducing gourmet, small-batch chilli candies targeted mainly at adults.

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Branding Brand Publication Illustration 503

Creative Boom

APRIL 28, 2024

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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Publishing Publishing Branding Brand 431

Graphic Design Junction

OCTOBER 22, 2024

Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. Why Fonts Matter Fonts are more than just letters on a screen; they help communicate the tone, personality, and message of a brand or project. The good news?

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Fonts Advertising Advertising Branding 299

Creative Boom

OCTOBER 22, 2023

Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. In fact, he puts forward an argument you don't often hear: that it's actually responsible for pushing branding barriers beyond across the board. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

Media 485

Media Branding Brand Freelance 485

Creative Boom

APRIL 17, 2023

The Click has created new branding for Norwich Castle, a medieval historical landmark originally established on the order of William the Conqueror in 1067. The Click, also based in Norwich, was brought in to create new branding that will be rolled out to coincide with next year's reopening of the refurbished Keep and new visitor spaces.

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Branding Brand Arts and Crafts Gallery 544

Creative Boom

JANUARY 8, 2024

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

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Branding Brand Interior Design Fashion 535

Creative Boom

JANUARY 29, 2025

From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. Marc Jacobs keeps running the event because the public keeps requesting it, and who am I to say no?"

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Artist Illustration Illustrator Fashion 447

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

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Graphic Design Graphic Magazine Animation 311

Creative Boom

DECEMBER 2, 2024

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

Illustration 458

Illustration Illustrator Arts and Crafts Animation 458

Creative Boom

DECEMBER 1, 2024

So whether you're seeking a font for branding, editorial design, or personal projects, they're well worth checking out. Its thicker weight draws from public announcement styles, while the thinner variant evokes sophisticated architectural and invitation design.

Fonts 506

Fonts Inspiration Publication Graphic Design 506

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

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Graphic Design Graphic Textures Color Schemes 246

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Your brand might feel tired and dated. Think about iconic brands. Is it the logo? The catchy slogan ?

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Branding Brand Arts and Crafts Media 98

Creative Boom

JANUARY 19, 2025

Unlike platforms that encourage public sharing, mymind keeps your repertoire entirely private. Whether you're working on branding, typography or photography, this platform is an excellent resource. If you're ready to expand your horizons, here are eight alternative platforms to ignite your creativity.

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Inspiration Project Management Freelance Freelance 448

Creative Boom

APRIL 20, 2023

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? But is it a truly global brand in terms of consistent messaging?

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Branding Brand Sports Marketing 511

Creative Boom

JANUARY 24, 2024

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

Digital 476

Digital Travel Publication Branding 476

Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

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Branding Brand Marketing Marketing 105

Creative Boom

MAY 14, 2024

Taking inspiration from an underground, often undesigned, style and elevating it into a premium publication was one of the design studio Sister Mary's challenges with the project. Sister Mary has designed a limited-edition printed publication for an emerging current affairs brand, The Signal.

Publication 259

Publication Theme Print Branding 259

Graphic Design Junction

OCTOBER 21, 2024

Perfect fit for all of your logos, branding, social media, etc. It is a great font for events, Wedding Project, fashion, apparel projects, signature, album covers, logos, branding, magazines, social media posts, advertisements, but it also works great for other projects. Perfect fit for all of your logos, branding, social media, etc.

Fonts 289

Fonts Theme Media Banners 289

Creative Boom

MAY 20, 2024

Pancreatic cancer is a particularly brutal cancer and has been very left behind in public knowledge and funding, and so the brand we developed needed to combat a sense of fatalism with tenacity and optimism," she explains. The driving force behind all of the visuals was the brand idea 'More than hope'.

Agency 503

Agency Branding Brand Publication 503

Creative Boom

APRIL 17, 2023

The Click has created new branding for Norwich Castle, a medieval historical landmark originally established on the order of William the Conqueror in 1067. The Click, also based in Norwich, was brought in to create new branding that will be rolled out to coincide with next year's reopening of the refurbished Keep and new visitor spaces.

Branding 367

Branding Brand Arts and Crafts Gallery 367

Creative Boom

JULY 11, 2022

What exactly is branding? To help demystify branding and show people how it works, Loyalkaspar's chief creative officer Beat Baudenbacher takes readers on a journey in his new book, which is out this week. In that sense, it's more far-reaching than a more typical 'branding book'.". Things like religion, politics, and media.

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Branding Brand Publication Production 395

Creative Boom

JANUARY 3, 2024

Innovative design meets coastal inspiration – we take a closer look at the Glasgow branding studio's vision for one of the world's most celebrated visual arts awards. The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field.

Art 523

Art Gallery Publication Typography 523

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. But, once a company goes public or chases profit, its "purpose" often shifts into something less "save the world" and more "make shareholders rich".

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Client Marketing Marketing Branding 468

Creative Boom

DECEMBER 12, 2023

The Seattle agency draws on modular and geometric forms to create striking new branding for Kirkland Urban, a mixed-use development in King County, Washington. From the public's point of view, inner-city development is always a bit of a mixed bag. Branding plays a big part in this, of course.

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Publication Branding Brand Graphic 426

Creative Boom

SEPTEMBER 26, 2024

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.

Internet and Software Development 495

Internet and Software Development Branding Brand Portfolio 495

Creative Boom

APRIL 24, 2023

All photography by Yeshen Venema TYPEONE magazine isn't just a beautifully designed print publication; it's also full of key insights about the evolving interaction between typography and graphic design. Photography by Yeshen Venema Issue 05 Guest-edited by The Brand Identity, this issue explores the topic of branding and typography.

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Magazine Graphic Design Graphic Photography 542