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Innovative packaging design unites Coop brand across four markets

Creative Boom

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.

Marketing 402
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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Branding 350
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Robot Food's identity for beauty brand Postcard invites us to slow down

Creative Boom

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Branding 416
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Almighty's branding for Joonbyrd redefines wellness with a nostalgic charm

Creative Boom

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Its lava lamp-like fluidity became a theme for the brand and a truly ownable device for packaging and beyond.

Branding 471
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Horizon Organic's brand refresh celebrates three decades of pioneering organic diary

Creative Boom

Today, seeing the word 'organic' splashed across everything from butter to tampons would be highly unlikely to raise an eyebrow - it's become a firmly entrenched, totally familiar part of the brand and buyer lexicon. Pioneering US-based dairy brand Horizon Organic knows this only too well, having occupied that space for the last 33 years.

Branding 238
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Clever branding for new coffee company leans into Aussies' criminal pasts

Creative Boom

But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. But in some cases, it is actually true.

Branding 460
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Coley Porter Bell refreshes Jammie Dodgers brand and packaging

Creative Boom

The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. Coley Porter Bell has unveiled its refresh of Jammie Dodgers' packaging, designed to bring consistency to the biscuit's portfolio and evolve some of its key assets.

Branding 282