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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. In researching for the project, the team did a deep dive into the archives of retro athletic club branding, from tennis to golf to polo, and found it a treasure trove of inspiration. It's pickleball, after all."

Brand 448
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Campbell Hay crafts new place brand for Islington Square

Creative Boom

Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. We have not retained any original assets besides the brand name."

Brand 407
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Graphic designers share their top tips for choosing the right fonts

Creative Boom

Graphic designers share their expert insights on how to do so. As anyone who's been a graphic designer for more than a few days will know, selecting the perfect font for a project is crucial. The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style.

Fonts 468
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D8 develops new brand world for Edinburgh Gin

Creative Boom

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Brand 397
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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter.

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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.

Brand 468
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. What if waste wasn't actually waste?

Brand 433