Robot Food turns up the tang with Sarson's vinegar brand identity and campaign
Creative Boom
JULY 9, 2024
Everything from the colours and font animations to the photography was designed to be amplified and communicate Sarson's tangy USP. The existing core of Sarson's brand typography, Veneer Soft, now has more impact on how it interacts with other assets in the identity, like food photography. "As
Let's personalize your content