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Parker crafts modern new identity for historic mattress brand Ostermoor

Creative Boom

So Ostermoor, a historic mattress brand with roots dating back to 1853, needed to steer a careful balance between positioning itself as a standout player in the modern direct-to-consumer (DTC) mattress market while honouring its rich history.

Brand 304
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Jaguar reveals its reimagined brand, marking a new era

Creative Boom

Now owned by Tata Motors, it plans to introduce three new electric vehicles in 2026, marking a pivotal moment for the British car manufacturer. Reimagined as a modern 'maker's mark', it's now embossed on brass to give a sense of craft and heritage while signalling a fresh, future-focused direction. But that's entirely its point.

Brand 450
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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

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North teams up with Peter Saville to create Factory International's new identity

Creative Boom

Photo by Marco Cappelletti, courtesy of OMA and Factory International London design studio North has collaborated with Peter Saville to craft the new visual identity for Factory International – the organisation overseeing Manchester International Festival and managing Aviva Studios, the city's dynamic new cultural space.

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Is AI really coming for your illustration career? An industry expert weighs in

Creative Boom

Illustration by Inma Hortas As an illustration agent at Folio Art, James Hughes offers insights into the future of illustration amidst the rise of AI. For one, they're trying to decide if it's worth dedicating years of hard work to mastering a craft that might not exist in its current form five years from now.

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NGO Marketing: Engaging Donors and Creating Movements

Inkbot Design

NGO Marketing: Engaging Donors and Creating Movements Non-governmental organisations (NGOs) play a vital role in society. It demands strategic marketing to engage donors, volunteers, and advocates. Rather than seeing marketing as a necessary evil, NGOs must embrace it as the engine for change. The same applies to NGO marketing.

Marketing 105
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Branding and Storytelling: Crafting Your Narrative

Inkbot Design

Branding and Storytelling: Crafting Your Narrative Your brand is not just a logo or tagline in a world that is suffocating from noise. That is what happens when stories are well crafted. There is a growing emphasis on authenticity and storytelling in marketing communications. It’s an untold story. Are you ready to tell yours?

Brand 52