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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

Client 486
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Local agency People People explain how they went about it. It's pickleball, after all."

Branding 448
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. I Mean Me.

Branding 433
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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

Marketing 466
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

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Fellow Studio crafts brand identity and immersive narrative for Holiday Best

Creative Boom

That leaves a gap in the market that the new company Holiday Best aims to fill. London agency Fellow Studio explain how they collaborated on developing this new brand. So, there's definitely room in the market to build a brand people can trust. The idea is that imagery feels natural, honest and unposed.

Branding 448
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How to thrive at art fairs and markets: tips from artists and illustrators

Creative Boom

Who doesn't love an art fair or creative market? These fun gatherings offer the perfect opportunity to showcase your work, connect with potential customers, and build your brand. I've been selling at illustration fairs and art markets for years," says illustrator and pattern designer Jacqueline Colley.

Marketing 505