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How to thrive at art fairs and markets: tips from artists and illustrators

Creative Boom

Who doesn't love an art fair or creative market? So, to help you make the most of these events, we asked experienced creators who have found success in the art fair and market scene to share their best tips. People like to make that connection with the artist as it gives them a story to share, a deeper bond to the art."

Marketing 505
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.

Freelance 545
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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

Marketing 466
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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. It's the centrepiece of a marketing department: a global overview of your efforts.

Marketing 518
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Noah Mooney's bubbly branding for B Street Flea market is an inviting treat

Creative Boom

-based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. At the same time, the more niche and specialist markets will attract certain people to travel long distances to visit.

Marketing 515
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Design Army shakes up the real estate market with arty advertising for Gallery 64

Creative Boom

Design Army's chief creative officer and co-founder, Pum Lefebure, explains how they created an attention-grabbing advertising campaign that targets art-loving apartment hunters. Design Army was tapped to bring their wild creativity to help Gallery 64 stand out in DC's hyper-booming real estate market." And stand out Gallery 64 has.

Gallery 515
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Poster Cult: the latest works of Swiss printmaker Dafi Kühne

Creative Boom

It seems that everywhere we look, there is news on advances in technology and the rise of digital techniques, even in the art and design world. The tactility of analogue techniques has become somewhat nostalgic; print papers and magazines are becoming fewer and fewer, and most of our marketing comes through a relentless stream of emails.