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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

So they turned to global creative agency Mucho. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi." We visited museums," he recalls. "We

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How creative agencies are finding different ways to help mental wellbeing at work

Creative Boom

For Mental Health Awareness Week, we asked four creative agencies to tell us what they're doing to tackle mental wellbeing in the workplace. So what are creative agencies and studios doing to help mental wellbeing at work? David Timothy, managing director at Leeds-based strategic branding agency Robot Food.

Agency 535
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How To Run A Brand Strategy Workshop

Just Creative

This article has been contributed by Ivio Agency. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! This is usually based on what is important to your brand and your customers – a brand strategy workshop will help you figure those out.

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Meet Ash Phillips and Miro LaFlaga, the agency founders ditching 'grind culture' and pushing for meaningful change

Creative Boom

One dynamic duo leading the way in Montréal is Ash Phillips and Miro LaFlaga, who runs Six Cinquième , a creative agency that's pushing for change and doing things very differently. You've built an agency based on a realisation that we don't have to "hustle" to be a success? So you were freelancers before you launched your agency?

Agency 397
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How live event illustration brings big opportunities for artists

Creative Boom

She creatively captures keynote talks, panels, and workshops in real-time at academic, corporate, and cultural events, making complex information accessible and more engaging. Before becoming a live event illustrator, Jo cofounded the illustration agency Jelly and was one of its illustrators. This is literally a dream job.

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This year's OFFF Festival channels a brutalist hero's journey for its identity

Creative Boom

The Barcelona-based creative agency behind the festival's look and feel used the area's brutalist architecture as the core inspiration. The concept and creative execution for 'Cube' were led by Barcelona-based agency, Vasava, which is also responsible for the festival's wider brand identity.

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Illustrators North launches in Northern Ireland to bring together local artists

Creative Boom

Finally, Learn In will be a series of workshops that create opportunities for professional illustrators to share experience and expertise. Chacko notes the birth of illustration agency Usfolk, which brought focus to the commercial illustrators, while Children's Books Belfast connected and highlighted its picture book illustrators.