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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023.

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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. Clients are deciding to invest in their brands and go bespoke with stand-out bottle structures; designs that allow a brand to be more individual and iconic.". Redefining luxury.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. Pentagram Founded in London in 1972, Pentagram is a global design studio run as a cooperative of partners, each leader in their own right. Hopefully, their work will inspire you too.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. Even so, though, the elephant in the room is that AI will probably put many designers out of work.

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Robot Food creates 'cult-like' branding for sustainable cleaning products

Creative Boom

So Robot Food stepped in to revamp its branding, visual identity and packaging design. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully. And that meant spurring the audience into following a product, not just buying it.

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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Sure, it's important to be kind, responsible, and sustainableand many brands start out that way, where the founders see a genuine societal or environmental problem and set out to fix it with their product or service," she says. Carr explains: "We often work with tech-focused companies that don't have a physical product to show.

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PangPang Pusher: Sour beers for the 'non-bearded' reveal their delicious identity and packaging

Creative Boom

Can we all just take a moment to appreciate this seriously tasty packaging design for Swedish microbrewery PangPang and its new range of sour beers? Full of juicy type, bright colours, and fruity nods to the '90s and early noughties, it's the latest creative output from Swedish art director and designer Jens Nilsson.