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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Image licensed via Adobe Stock.

Media 544
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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 446
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Hyperfocus puts recruitment agency's founder at the centre of its rebrand

Creative Boom

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. There were a few names in the running at the end, which we also put to a vote internally and on social media.

Agency 443
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Mixed-media ad developed by Flow Creative urges families to ditch their cars

Creative Boom

A new campaign for Transport for Greater Manchester, led by local agency Flow Creative, combines live action and animation in a bid to get families using public transport across the summer months. The campaign will run for eight weeks over the summer period across local TV, cinema, OOH, and social channels.

Media 364
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. It is rare to come across a creative agency founded by women," Anjela says. Despite the progress of our generation, the men still run the show in creative circles. It's not something you see every day."

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Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

Designer Ferran Feixas has worked with some of the industry's most iconic agencies, from Pentagram to Interbrand, Wolff Olins to Mother Design. In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably.

Media 399
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Meet Ash Phillips and Miro LaFlaga, the agency founders ditching 'grind culture' and pushing for meaningful change

Creative Boom

One dynamic duo leading the way in Montréal is Ash Phillips and Miro LaFlaga, who runs Six Cinquième , a creative agency that's pushing for change and doing things very differently. You've built an agency based on a realisation that we don't have to "hustle" to be a success? So you were freelancers before you launched your agency?

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