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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA.

Branding 448
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 529
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Bath-based design agency's work for The Foxes Club sets the stage for the expansion of this popular franchise. The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. The team took inspiration from the crests and shields of sports teams and added a playful twist.

Sports 458
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We Know Our Place: BBC Creative's new short film celebrates women in sport

Creative Boom

The BBC's BAFTA award-winning creative agency is behind a new film celebrating women in sport. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.

Sports 505
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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. If you're a creative, probably not.

Sports 468
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How to differentiate yourself as a creative in a saturated market

Creative Boom

This means that unlike in a profession like sport, it's not just a few who can succeed. Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach. In theory, at least, everyone can.

Marketing 458
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SUN designs a high-impact brand for new Challenge for Change initiative

Creative Boom

A global collective of marketers, creatives, and volunteers has unveiled the launch identity for Challenge for Change, a new fundraising initiative that's turning everyday movement into powerful impact. This isn't a fast-action, high-tempo sports brand," adds Kelly. This is a change for all." Well, now they do."

Branding 221