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How to differentiate yourself as a creative in a saturated market

Creative Boom

One is a self-congratulatory promo about some work that's just gone live, full of bland statements and hashtags like #winning. Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach. But think about it.

Marketing 458
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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

Rafael has now been self-employed for just shy of four years, and his goal is to stay independent and continue to grow his practice. Having built much of his career designing creative marketing for movies and TV series, from digital and social media campaigns to one-sheets and OOH, this has posed a big problem. "As

Freelance 465
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. One plus one, right? Not rocket science."

Agency 501
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8 of the best new courses on business development for creatives

Creative Boom

There are many opportunities to grow your practice, earn more money, and find a new level of fulfilment, whether growing your freelance client base, launching a side project, founding your own agency, or selling your own products. Here, she shares the secrets that helped her regain her sense of self and purpose.

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16 frequently asked questions answered to help you become a graphic designer

Creative Boom

Although some professional graphic designers are self-starters, most will have taken some sort of course. Many graphic designers have carved out successful careers through self-study alone: by following online tutorials, reading books, watching training videos, and a lot of trial-and-error.

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Brent Watts on the five books that help him tell great stories through design

Creative Boom

This time, we chatted with Brent Watts of Utah-based design agency Struck. In 1995, he founded Hollywood-based design agency Axiom and later merged with Struck in Utah to form the powerhouse marketing and experience design agency it is today. As chief creative of?cer Brent is fascinated by both non?ction ction and ?ction

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How to become a graphic designer at home

Creative Boom

In the old days, that would have meant spending three years at university, then moving to a big city and interning at a design agency. And From Eastern Europe , published by Counter-Print, is a collection of work from some of the most talented designers, agencies and illustrators in this region.". Image licensed via Adobe Stock.