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Hyperfocus puts recruitment agency's founder at the centre of its rebrand

Creative Boom

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. There were a few names in the running at the end, which we also put to a vote internally and on social media.

Agency 489
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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Image licensed via Adobe Stock.

Media 544
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Regular Practice rebrands online estate agency Purplebricks over a decade after launch

Creative Boom

The marmite property player is back for round two with a renewed focus on shaking up the housing market. Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice.

Agency 450
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads.

Marketing 531
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How to differentiate yourself as a creative in a saturated market

Creative Boom

For instance, imagine scrolling through your favourite social media platform and seeing two posts from people in your field. It's only this year I've dipped my toe into the water, launching Creative Boom video content to complement our articles, podcasts and 'traditional' social media communities. That might sound counterintuitive.

Marketing 450
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. It is rare to come across a creative agency founded by women," Anjela says. Despite the progress of our generation, the men still run the show in creative circles. It's not something you see every day."

Agency 294
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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups.

Agency 461