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Hyperfocus puts recruitment agency's founder at the centre of its rebrand

Creative Boom

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. They recently changed their name and began expanding into new regions.

Agency 489
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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. And that applies just as much to marketing as anywhere else. It's the centrepiece of a marketing department: a global overview of your efforts.

Marketing 517
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Regular Practice rebrands online estate agency Purplebricks over a decade after launch

Creative Boom

The marmite property player is back for round two with a renewed focus on shaking up the housing market. Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice.

Agency 450
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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. To mark its first 100 years in existence, the cathedral wanted to develop a new look and feel.

Marketing 506
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 498
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads.

Marketing 531
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. It is rare to come across a creative agency founded by women," Anjela says. Despite the progress of our generation, the men still run the show in creative circles.

Agency 294