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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Gobi is the largest cashmere garment manufacturer in Mongolia. So they turned to global creative agency Mucho. We needed to understand the people, climate and topography, as well as the process that goes into manufacturing cashmere." They visited the factory to learn about the manufacturing process.

Brand 468
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. This year, they've also launched a sister agency focused on typography and type design, called Type of Feeling. Hopefully, their work will inspire you too.

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Best Printer for Design Agency? OKI LED Printers Review

Just Creative

Are you looking for the best printer for your graphic design agency? Founded in 1881, OKI Electric Industry became world-famous for manufacturing the first telephone in Japan, only a year after Alexander Graham Bell’s invention in 1876. How does all that cool tech benefit me and my design agency? See, I told you we knew.

Agency 357
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FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London. And the sustainable fashion show Source Fashion is playing a vital part in that process. So what is it?

Fashion 482
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&Walsh celebrates the art of risk-taking in brand identity for wealth tech platform

Creative Boom

Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. It's yet more superlative work from the team that in 2023 have also created a vibrant new visual identity for LQBT+ app Lex and potent new branding for creative agency GUT.

Branding 518
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A Meeting of Minds TEMPLO's involvement began with an introduction to GF Smith's brand director, Ben Watkinson, via communications agency Zetteler. The new identity is designed not just for longevity but also for adaptabilitya vital shift in an industry where brands compete to thrive in both digital and physical spaces.

Branding 287
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Universal Favourite celebrates the joyful mess of baking in a new identity for Colour Mill

Creative Boom

Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry. Working with Colour Mill's existing bottles and manufacturing methods, Universal Favourite made a full-bleed label design for each colour, setting them apart in the category while feeling at home in the flamboyant cake world.