The LEGO Group's new design identity builds on one of the brand's core values
Creative Boom
APRIL 8, 2024
The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. To that end, the LEGO Group's in-house creative and strategic agency, Our LEGO Agency (OLA), has spent the last two years working with Interbrand to build a better design ecosystem.
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