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How to differentiate yourself as a creative in a saturated market

Creative Boom

Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach. For more on this, read our article The introvert's guide to creating video content: how to thrive on social media.

Marketing 450
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 498
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. One plus one, right? Not rocket science."

Agency 498
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Revolt helps Ovarian Cancer Action expand its audience and amplify its purpose

Creative Boom

So it turned to Revolt , part of Anthesis, a global consultancy that builds purpose-led brands and is known for its work for Mars, ABInBev, L'Oréal, Merrell, PepsiCo, Heinz and H&M. However, the organisation needed a more distinctive voice in a crowded field and to amplify its crucial mission.

Agency 461
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Fiasco crafts fresh brand identity for a co-working network with a difference

Creative Boom

The Bristol-based agency has again pulled it out of the bag for creative co-working network Gather Round. Consequently, they've attracted a growing network of 200+ like-minded creative professionals who go to work every day and sit, write, design, consult and hang out next to each other. We're delighted with the result.

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Robot Food creates nostalgia-fuelled branding for Californian cannabis candy

Creative Boom

In the world's largest legal cannabis market, how do you stand out from the crowd? And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way.

Branding 541
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Without Studio invents school dinners with pupils in charge

Creative Boom

For help, they approached Without Studio , a London agency created to bridge the gap between graphic design and strategic consultancy, whose clients include Wahaca, Sushi Daily, Wedgwood, Third Space and Caravan Coffee.

Branding 531