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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 498
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How creative agencies are finding different ways to help mental wellbeing at work

Creative Boom

For Mental Health Awareness Week, we asked four creative agencies to tell us what they're doing to tackle mental wellbeing in the workplace. So what are creative agencies and studios doing to help mental wellbeing at work? One such scheme is a 'Back to School' programme for all members of its consultancy.

Agency 535
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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

Agency 454
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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. But it also unearths and analyses a wealth of industry data for insight into over 1,000 brands, agencies and studios it serves worldwide.

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Revolt helps Ovarian Cancer Action expand its audience and amplify its purpose

Creative Boom

So it turned to Revolt , part of Anthesis, a global consultancy that builds purpose-led brands and is known for its work for Mars, ABInBev, L'Oréal, Merrell, PepsiCo, Heinz and H&M. However, the organisation needed a more distinctive voice in a crowded field and to amplify its crucial mission.

Agency 461
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Simon Case: AI will destroy jobs, but there's a silver lining that could save your career

Creative Boom

The founding partner of Chromatic believes agencies aren't being honest about looming job losses. Are we entering the age of the single-person, full-service agency? Simon Case, creative director at strategic consulting firm Chromatic , offers a candid perspective on this question. And it might sound far-fetched to some.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. She has nearly 20 years of experience working at top creative agencies worldwide, including Africa, Ogilvy, Grey, DDB, and more. One plus one, right? Not rocket science."

Agency 498