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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 498
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 498
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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

Agency 454
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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. But it also unearths and analyses a wealth of industry data for insight into over 1,000 brands, agencies and studios it serves worldwide.

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How to differentiate yourself as a creative in a saturated market

Creative Boom

With a sluggish economy, shrinking client budgets, increased competition, and the looming competition from AI, getting enough commissions to pay the bills can be a real challenge, even for those who've been working for decades. In today's creative industry, standing out is more crucial than ever. That might sound counterintuitive.

Marketing 450
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How to sell yourself as a freelancer in 2023

Creative Boom

Ultimately, whatever the broader picture, there will always be clients who are desperate to hire good people. Quick and concise communication is what many clients are looking for. If something isn't going to provide the results the client needs, I explain what needs to change and how we can go about it.

Freelance 518
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. Hopefully, their work will inspire you too.