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Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. Hopefully, their work will inspire you too.
Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.
Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.
Of course, this commitment to sustainability extends beyond client work: it also means making sure your own house is in order. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good. In 2025, we're excited to lead our team and our clients through more revolutionary work.
The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.
We know many design agencies that have won major new business leads from posts featuring case studies and media coverage," says Vicky Stoakes, communications director at Red Setter. Consultant Iain Worgan takes a similar line. "If PR and marketing professionals, too, still see value in LinkedIn. "We
Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. But it also unearths and analyses a wealth of industry data for insight into over 1,000 brands, agencies and studios it serves worldwide.
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So it turned to Revolt , part of Anthesis, a global consultancy that builds purpose-led brands and is known for its work for Mars, ABInBev, L'Oréal, Merrell, PepsiCo, Heinz and H&M. It was led by a predominantly female team across strategy, design, and from the client side.
Ultimately, whatever the broader picture, there will always be clients who are desperate to hire good people. Quick and concise communication is what many clients are looking for. If something isn't going to provide the results the client needs, I explain what needs to change and how we can go about it.
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I'm looking forward to using it for more client projects in the future." Artist agent and creative producer Bianca Bramham at talent agency Jacky Winter agrees, calling it a "game changer". It's another favourite of Haruko Hayakawa, who says: "I love Miro for brain dumping and collaboratively working with clients."
But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff. And that's why a branding agency like Unfound Studio is well worth talking to. The agency itself is young, having been founded in 2018. This means we encourage our clients to challenge the norm, to push boundaries," he adds.
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