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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. Hopefully, their work will inspire you too.

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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 501
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Design studios reveal what's got them energised and excited about 2025

Creative Boom

Of course, this commitment to sustainability extends beyond client work: it also means making sure your own house is in order. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good. In 2025, we're excited to lead our team and our clients through more revolutionary work.

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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

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Is LinkedIn still a useful platform for creatives?

Creative Boom

We know many design agencies that have won major new business leads from posts featuring case studies and media coverage," says Vicky Stoakes, communications director at Red Setter. Consultant Iain Worgan takes a similar line. "If PR and marketing professionals, too, still see value in LinkedIn. "We

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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. But it also unearths and analyses a wealth of industry data for insight into over 1,000 brands, agencies and studios it serves worldwide.