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Hyperfocus puts recruitment agency's founder at the centre of its rebrand

Creative Boom

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. We know that in real life, Mathieu works damn hard to look after his clients and candidates.

Agency 489
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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 505
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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. Now, 16 years later, they are still a client!" My first client was my old non-creative job," she explains.

Client 512
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 498
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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 498
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Three common mistakes designers make when creating websites for clients

Creative Boom

Many freelance web designers and web design agencies struggle because they make the same mistakes over and over again. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers.

Client 540
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Company Policy founder Adam Katz on breaking down barriers with clients

Creative Boom

With a rich background that includes pivotal roles at Google's Creative Lab and MediaMonks, Adam has distilled his experiences into a distinctive approach to reshaping client relationships and brand narratives. A commitment to dismantling traditional client-agency dynamics is at the core of Company Policy's ethos.

Client 451