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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 482
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We share these names not to ruffle feathers or suggest that any studio not on this list is unworthy (that would be crazy!). Hopefully, their work will inspire you too.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. So they turned to How&How.

Education 518
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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Designed by Extract Studio, the publication was made to be more than a monotonous manuscript in a bid to inspire creatives to "make more space for words in their practice". Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. Images from The Flying Studio, a book about Eadweard Muybridge. It led Fangfang to win a World Illustration Award in Animation this year.

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Great Ormond Street Hospital Charity unveils its refreshed brand identity

Creative Boom

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Branding 467