Creative Boom

OCTOBER 15, 2024

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 467

Animation Client Portfolio Production 467

Creative Boom

AUGUST 19, 2024

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. Hyperfocus worked on strategic positioning, character and brand development, naming, and website design.

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Agency Fonts Client Branding 493

Creative Boom

OCTOBER 10, 2023

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Put simply, they're pretty much the OGs of modern branding design. Of course, they put as much work into their own branding as that of others. That's not to knock tech branding per se, of course.

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Agency Branding Brand Client 501

Creative Boom

APRIL 15, 2024

Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means.

Branding 478

Branding Brand Agency Production 478

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 293

Inspiration Branding Brand Agency 293

Creative Boom

JUNE 9, 2024

The agency's work for the collaborative earning app Fluz is keenly targeted at a young audience looking to save money. To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion.

Branding 541

Branding Brand Agency Photography 541

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195

Branding Brand Fashion Digital 195

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach.

Production 467

Production Entertainment Advertising Advertising 467

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. It offers us images of unattainable attractiveness, urges us to invest in overly expensive products, and subtly hints that our lives will be better if we only look more like an airbrushed model than our real selves.

Branding 468

Branding Brand Tourism Production 468

Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal. recalls Austin.

Brand 541

Brand Branding Production Marketing 541

Graphic Design Junction

DECEMBER 12, 2024

A professional business card is more than just contact informationits a reflection of your brand. These templates are fully customizable, allowing you to tailor every element to fit your brands aesthetic. You can use this item for personal branding,identity,corporate namecard, business card or any marketing purposes.

Templates 245

Templates Business Cards Design Branding Brand 245

Creative Boom

MARCH 20, 2023

As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packaging design. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully.

Production 448

Production Branding Brand Fonts 448

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. has created a product not just for vegans and vegetarians but for anyone craving seafood. So far, OLALA!

Branding 514

Branding Brand Production Marketing 514

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Branding 491

Branding Brand Agency Inspiration 491

Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Tesco is one such company that has woken up to the potential of plant-based products. Think there's nothing exciting about humble produce? Think again.

Branding 476

Branding Brand Production Textures 476

Creative Boom

NOVEMBER 5, 2024

Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. Mayda is also the name of a creative agency founded in 2021 and headquartered in Brooklyn, which is built around a multidisciplinary approach.

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Agency Theme Branding Brand 284

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Milk powder isn't exactly a staple product in Western countries and I don't mean baby formula; I mean a powder alternative to the pints of milk we have in our fridge.

Marketing 221

Marketing Marketing Production Branding 221

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door. This wasn't AI-scanning product reviews.

Branding 467

Branding Brand Production Arts and Crafts 467

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones.

Branding 284

Branding Brand Production Inspiration 284

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Branding 448

Branding Brand Coding Agency 448

Creative Boom

JANUARY 14, 2025

Breadstall's disruptive identity firmly places it in the subcategory of new-wave pizza restaurants emerging across the capital, but its bakery-style brand differentiates it even further. London-based design agency Without was brought on board to prepare the identity for moving from single-site retail into one of London's most crowded sectors.

Brand 195

Brand Branding Production Textures 195

Creative Boom

APRIL 8, 2024

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Branding 435

Branding Brand Illustrator Illustration 435

Creative Boom

MARCH 3, 2024

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. It became the perfect match.

Marketing 518

Marketing Marketing Branding Brand 518

Creative Boom

MAY 13, 2022

For Mental Health Awareness Week, we asked four creative agencies to tell us what they're doing to tackle mental wellbeing in the workplace. So what are creative agencies and studios doing to help mental wellbeing at work? David Timothy, managing director at Leeds-based strategic branding agency Robot Food.

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Agency Consulting Brand Branding 535

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Branding 521

Branding Brand Agency Portfolio 521

Creative Boom

MAY 15, 2022

Since farmers started branding livestock in 2000BC, branding's primary role has been to make a product, service, organisation or cow uniquely identifiable. Because the more people notice and remember a brand, the more likely they are to choose it when they're ready to buy. And how can we fix it? Be different. Much better.

Branding 523

Branding Brand Client Agency 523

Creative Boom

SEPTEMBER 11, 2024

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Located in The Hague, Netherlands, JUST is a design agency deeply committed to making a societal impact. Brand concepts 'Simplicity' is at the core of every project at JUST. End with magic".

Agency 536

Agency Client Fonts Design Services 536

Creative Boom

JANUARY 29, 2025

Now, with the demand for live event illustrators increasing, artists have the opportunity to increase their earnings if they have the skills to capture people, products, and ideas quickly in a unique style. Before becoming a live event illustrator, Jo cofounded the illustration agency Jelly and was one of its illustrators.

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Artist Illustrator Illustration Fashion 447

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Branding 476

Branding Brand Client Agency 476

Creative Boom

FEBRUARY 19, 2024

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

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Agency Coding Branding Brand 300

Creative Boom

JUNE 13, 2022

It's no secret that brand guidelines have become a major headache for graphic designers working today. Corebook is on a mission to help and wants to make PDF brand guidelines extinct by 2025. In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. That approach might have worked okay in the 1990s.

Branding 476

Branding Brand Agency Marketing 476

Creative Boom

MARCH 13, 2023

Mamasea is a salmon brand whose branding might remind you of your favourite indie album, and that's no accident. Amsterdam studio Fitzroy explains how they responded to the challenge of creating a "seafood love brand". The ask was "develop a seafood love brand". But above all, love and respect for nature shone through.

Branding 446

Branding Brand Production Agency 446

Creative Boom

FEBRUARY 15, 2023

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

Branding 508

Branding Brand Advertising Advertising 508

Creative Boom

JUNE 19, 2024

The New York agency draws inspiration from viral videos to showcase the culinary versatility of cottage cheese brand Good Culture. TikTok videos have popularised the sheer culinary versatility of cottage cheese, and food and beverage brand Good Culture is keen to take advantage of this trend. Do you ever eat cottage cheese?

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Agency Production Branding Brand 482

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Coralie Carr, creative director at DEPT , argues that this term is often overused and misunderstood, especially when applied to intangible products. Authentic to what, or to whom?

Client 468

Client Marketing Marketing Branding 468

Creative Boom

AUGUST 21, 2024

Leeds-based agency Robot Food has redesigned German health-food brand More. Along with all-vegan label Foodist and high-performance supplements provider ESN, German holding company The Quality Group owns three core brands, including More Chunky Flavour, a flavour powder based on vegetable fibre inulin.

Branding 465

Branding Brand Production Agency 465

Creative Boom

SEPTEMBER 20, 2023

Kit & Kin was known for its mother-and-baby products but needed to extend its brand to a broader range of household goods. In theory, we all like the idea of products that protect the environment. When it comes to cleaning products, that means having refillable bottles and ingredients that are kind to the Earth.

Branding 448

Branding Brand Production Coding 448