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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. And there were many elements that spark purpose and positive actions.

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Robot Food's identity for beauty brand Postcard invites us to slow down

Creative Boom

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Branding 416
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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. We're noticing an increase in the number of requests to design bespoke glass bottles," says Ivan Bell, group CEO and managing director at Stranger & Stranger.

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Branding 450
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JDO serves up deliciously disturbing ice cream concept for Halloween

Creative Boom

Independent creative agency JDO has unveiled their latest Halloween concept, The Alchemist: a twisted take on ice cream that deliberately defies conventional flavour combinations to create an unsettling yet captivating brand experience. We learn more about this spooky treat just in time for All Hallows' Day.

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Calexo Hemp Drinks: Brand & Packaging Design by TRÜF

We And The Color

TRÜF’s Captivating Brand and Packaging Design for Calexo Hemp Drinks: A Visual and Sensory Journey. A pioneering creation by TRÜF , a design agency renowned for its visionary work, Calexo is more than a mere beverage; it is a state of mind. All images © by TRÜF. Subscribe to our newsletter!

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25 Best Packaging Design Courses Online (Free & Premium) 2023

Just Creative

An item’s packaging is designed to let the product remain safe and untouched until purchased That said, it’s critical that product packaging is sturdy enough to ensure preventable damage. Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior.