Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

Branding 469

Branding Brand Print Textures 469

Creative Boom

DECEMBER 3, 2023

The design agency has hit all the right notes with its new branding for the UK domestic abuse and sexual violence charity. And that's exactly what Osch , a design agency established by Oscar Park and Chloë Roach, have managed with their new branding and website for Tender. And there's nothing wrong with that.

Branding 473

Branding Brand Agency Graphic Design 473

Creative Boom

OCTOBER 29, 2024

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Caddyshack embodies both the era and sense of humour that we aimed to weave in throughout Picklewood's brand," explains Sara.

Branding 389

Branding Brand Sports Patterns 389

Creative Boom

OCTOBER 13, 2024

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Branding 435

Branding Brand Fonts Digital 435

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Branding 402

Branding Brand Agency Digital 402

Creative Boom

OCTOBER 23, 2023

Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. It's yet more superlative work from the team that in 2023 have also created a vibrant new visual identity for LQBT+ app Lex and potent new branding for creative agency GUT.

Branding 490

Branding Brand Agency Art 490

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. French alternative seafood start-up wants to take the next generation of plant-based seafood around the globe.

Branding 491

Branding Brand Production Marketing 491

Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. So they recently came to award-winning creative agency SomeOne to help rebrand the organisation, ready for a new generation of musicians to play their part. Their feedback has been overwhelmingly positive."

Branding 478

Branding Brand Agency Photography 478

Creative Boom

FEBRUARY 4, 2024

Vibrant and optimistic new brand accompanied by renewed call to restore wetlands and unlock their power. Creative agency GOOD has unveiled a new brand and brand purpose for international wetland restoration charity WWT. The brand idea mirrors this optimism: Wetlands are the way.

Branding 403

Branding Brand Agency Marketing 403

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. With this in mind, it was time to revisit their identity to help craft a brand that reflects these ambitions.

Branding 471

Branding Brand Presentation Agency 471

Creative Boom

MARCH 3, 2024

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. It became the perfect match.

Marketing 473

Marketing Marketing Branding Brand 473

Creative Boom

MAY 29, 2023

Wildish & Co reveal how it seamlessly blended its branding and interior design. And they turned to creative agency Wildish & Co to create branding that would sell the concept of a different kind of club. s brief for the branding was centred on the idea of 'physical meets digital'. brand partner Harm Kerkhof.

Branding 492

Branding Brand Digital Interior Design 492

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Branding 410

Branding Brand Agency Inspiration 410

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. Uber was a perfect example of this.

Branding 491

Branding Brand Architecture Agency 491

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Branding 425

Branding Brand Coding Agency 425

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Branding 416

Branding Brand Tourism Production 416

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Branding 472

Branding Brand Packaging Design Advertising 472

Creative Boom

JULY 1, 2024

Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.

Branding 395

Branding Brand Agency Education 395

Creative Boom

NOVEMBER 3, 2024

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. So they turned to global creative agency Mucho. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go.

Branding 436

Branding Brand Manufacturing Travel 436

Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

Branding 447

Branding Brand Production Textures 447

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 387

Branding Brand Client Agency 387

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

Publication 422

Publication Branding Brand Advertising 422

Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

Branding 474

Branding Brand Production Marketing 474

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Branding 501

Branding Brand Agency Portfolio 501

Creative Boom

MAY 7, 2024

The Bristol-based agency has again pulled it out of the bag for creative co-working network Gather Round. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. This rebrand has truly leveraged our brand." We're delighted with the result.

Networking 504

Networking Branding Brand Agency 504

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

Brand 416

Brand Branding Arts and Crafts Client 416

Creative Boom

DECEMBER 11, 2023

The London agency's designs for diamond specialists Graff masterfully balances its exclusivity with its ethical underpinnings. Founded by British jeweller Laurence Graff in 1960, Graff is probably the most prestigious brand in diamond jewellery worldwide today.

Branding 389

Branding Brand Patterns Agency 389

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. They aim to "bring big agency quality to smaller businesses and founders, giving them the best start possible and level the playing field".

Branding 423

Branding Brand Arts and Crafts Illustrator 423

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Branding 376

Branding Brand Production Arts and Crafts 376

Creative Boom

APRIL 8, 2024

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Branding 389

Branding Brand Production Illustrator 389

Creative Boom

NOVEMBER 1, 2023

We chat with Josh Kay and Jamie White about how they graduated from the Arts University Bournemouth, founded their own agency and took on the world. Founded in 2015, it's a creative agency based in Bournemouth with quite the USP. As Josh explains: "We work with brands to help them connect with their customers through physical design."

Branding 380

Branding Brand Agency Art 380

Creative Boom

MARCH 30, 2023

Brewing brand Stella Artois traces its origins back to 1366 but doesn't wish to be considered old-fashioned. Hence they've created a new 'brand world' to make the drink relevant to, and reflective of, a whole new generation. If young people don't see their lives reflected in a brand's marketing, they'll soon turn away.

Photography 520

Photography Branding Brand Fashion 520

Creative Boom

OCTOBER 27, 2024

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We share these names not to ruffle feathers or suggest that any studio not on this list is unworthy (that would be crazy!). Hopefully, their work will inspire you too.

Arts and Crafts 545

Arts and Crafts Client Branding Brand 545

Creative Boom

OCTOBER 22, 2023

Designer Ferran Feixas has worked with some of the industry's most iconic agencies, from Pentagram to Interbrand, Wolff Olins to Mother Design. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

Media 414

Media Branding Brand Freelance 414

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff.

Branding 434

Branding Brand Client Agency 434

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Branding 421

Branding Brand Marketing Marketing 421

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Branding 390

Branding Brand Client Agency 390