Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Brand 460

Brand Branding Agency Digital 460

Creative Boom

OCTOBER 29, 2024

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Caddyshack embodies both the era and sense of humour that we aimed to weave in throughout Picklewood's brand," explains Sara.

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Brand Branding Sports Patterns 439

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Brand 488

Brand Branding Agency Inspiration 488

Creative Boom

FEBRUARY 4, 2024

Vibrant and optimistic new brand accompanied by renewed call to restore wetlands and unlock their power. Creative agency GOOD has unveiled a new brand and brand purpose for international wetland restoration charity WWT. The brand idea mirrors this optimism: Wetlands are the way.

Brand 460

Brand Branding Agency Marketing 460

Creative Boom

APRIL 16, 2023

Rotterdam-based film and design studio From Form has unveiled its new cinema-inspired brand identity, aiming to demonstrate the breadth of its projects across film, design, animation and photography.

Agency 543

Agency Animation Magazine Photography 543

Creative Boom

DECEMBER 5, 2023

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

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Brand Branding Consulting Advertising 483

Creative Boom

OCTOBER 23, 2023

Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. It's yet more superlative work from the team that in 2023 have also created a vibrant new visual identity for LQBT+ app Lex and potent new branding for creative agency GUT.

Brand 518

Brand Branding Agency Art 518

Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Brand 531

Brand Branding Education Consulting 531

Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

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Brand Branding Print Textures 515

Creative Boom

DECEMBER 3, 2023

The design agency has hit all the right notes with its new branding for the UK domestic abuse and sexual violence charity. And that's exactly what Osch , a design agency established by Oscar Park and Chloë Roach, have managed with their new branding and website for Tender. And there's nothing wrong with that.

Brand 477

Brand Branding Agency Graphic Design 477

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

Publication 504

Publication Brand Branding Advertising 504

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

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Agency Consulting Inspiration Theme 454

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. French alternative seafood start-up wants to take the next generation of plant-based seafood around the globe.

Brand 512

Brand Branding Production Marketing 512

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. With this in mind, it was time to revisit their identity to help craft a brand that reflects these ambitions.

Brand 538

Brand Branding Presentation Agency 538

Creative Boom

DECEMBER 11, 2023

The London agency's designs for diamond specialists Graff masterfully balances its exclusivity with its ethical underpinnings. Founded by British jeweller Laurence Graff in 1960, Graff is probably the most prestigious brand in diamond jewellery worldwide today.

Brand 458

Brand Branding Patterns Agency 458

Creative Boom

MARCH 3, 2024

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. It became the perfect match.

Marketing 517

Marketing Marketing Brand Branding 517

Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. So they recently came to award-winning creative agency SomeOne to help rebrand the organisation, ready for a new generation of musicians to play their part. Their feedback has been overwhelmingly positive."

Brand 494

Brand Branding Agency Photography 494

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

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Brand Branding Client Agency 426

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. So they turned to Austrian design agency Studio Herrström. It's a strange world we live in.

Agency 461

Agency Brand Branding Media 461

Creative Boom

MAY 29, 2023

Wildish & Co reveal how it seamlessly blended its branding and interior design. And they turned to creative agency Wildish & Co to create branding that would sell the concept of a different kind of club. s brief for the branding was centred on the idea of 'physical meets digital'. brand partner Harm Kerkhof.

Brand 544

Brand Branding Digital Interior Design 544

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Brand 440

Brand Branding Coding Agency 440

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. Uber was a perfect example of this.

Brand 509

Brand Branding Architecture Agency 509

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Brand 460

Brand Branding Tourism Production 460

Creative Boom

NOVEMBER 1, 2023

We chat with Josh Kay and Jamie White about how they graduated from the Arts University Bournemouth, founded their own agency and took on the world. Founded in 2015, it's a creative agency based in Bournemouth with quite the USP. As Josh explains: "We work with brands to help them connect with their customers through physical design."

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Brand Branding Agency Art 456

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

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Brand Branding Arts and Crafts Client 500

Creative Boom

SEPTEMBER 11, 2024

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Located in The Hague, Netherlands, JUST is a design agency deeply committed to making a societal impact. Brand concepts 'Simplicity' is at the core of every project at JUST. End with magic".

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Agency Client Fonts Design Services 536

Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

Brand 541

Brand Branding Production Marketing 541

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Brand 461

Brand Branding Production Arts and Crafts 461

Creative Boom

OCTOBER 13, 2024

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 440

Brand Branding Fonts Digital 440

Creative Boom

MAY 7, 2024

The Bristol-based agency has again pulled it out of the bag for creative co-working network Gather Round. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. This rebrand has truly leveraged our brand." We're delighted with the result.

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Networking Brand Branding Agency 537

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

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Brand Branding Agency Portfolio 520

Creative Boom

NOVEMBER 3, 2024

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. So they turned to global creative agency Mucho. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go.

Brand 461

Brand Branding Manufacturing Travel 461

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Brand 470

Brand Branding Client Agency 470

Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

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Brand Branding Production Textures 469

Creative Boom

MAY 12, 2024

Image licensed via Adobe Stock We canvass a panel of experts on where the graphic design profession is heading and how agencies might fit into a brave new, AI-driven world. And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness."

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Graphic Design Graphic Agency Client 509

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. They aim to "bring big agency quality to smaller businesses and founders, giving them the best start possible and level the playing field".

Brand 481

Brand Branding Arts and Crafts Illustrator 481

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 477

Brand Branding Packaging Design Advertising 477