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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

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Hyperfocus puts recruitment agency's founder at the centre of its rebrand

Creative Boom

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. They recently changed their name and began expanding into new regions.

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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

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Regular Practice rebrands online estate agency Purplebricks over a decade after launch

Creative Boom

Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice. The marmite property player is back for round two with a renewed focus on shaking up the housing market. billion to being sold for £1 last year.

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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups.

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Dutch studio JUST's new identity balances simplicity with wonder

Creative Boom

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Located in The Hague, Netherlands, JUST is a design agency deeply committed to making a societal impact. End with magic". Brand concepts 'Simplicity' is at the core of every project at JUST.

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What's next for graphic design, according to industry insiders?

Creative Boom

Image licensed via Adobe Stock We canvass a panel of experts on where the graphic design profession is heading and how agencies might fit into a brave new, AI-driven world. So read on as we share a bird's-eye view of where graphic design and the agency landscape are heading. So you can't stand still for too long.