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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Branding 506
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Brighter Later: Lettering and typography at the British seaside to be celebrated as the clocks spring forward

Creative Boom

It will showcase a selection of favourite signs from Sarah's critically acclaimed book, alongside insights, and historical references by Burns. Many of the letterforms have also formed as part of designs of posters, guidebooks, and advertising of the resorts and how to get there.".

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Lauren Ly's obsession with mini markets spills out into Japanese ukiyo-e style illustrations

Creative Boom

It's a story she tends to refer back to through her illustrations. As well as drawing references from historical architecture to create her artworks, many enjoy a dash of satire on modern consumerism, capitalism and "pervasive product branding", as she puts it. This whimsical, dreamy approach makes Lauren's art so enticing.

Marketing 488
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We bring you all the winners of the World Illustration Awards 2024

Creative Boom

Presumably, this was in reference to body odour, and Glen imagined the scene in a mosaic-style image. Sveta's artwork includes over 50 references to characters and stories from the realms of fantasy – all meticulously hand-drawn and intertwined with an environment that brings together the British Library's architecture with fantasy locations.

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Digital Advertising: Boosting Your Online Presence

Inkbot Design

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

Animation 494
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How childlike play informs the work of artist and designer Jonas Mayer

Creative Boom

After completing his training as a graphic designer, he found himself drained and unfulfilled in the world of advertising; it became apparent that he craved more autonomy. "It It was clear to me that I didn't want to be part of the advertisement world, and I realised I wanted more creative freedom and to be my own boss," he shares.

Artist 440