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Psychedelic posters advertised concerts and events with fantastical artwork that echoed the trippy light shows of the venues. The bold, aggressive aesthetics in much activist graphic design starkly contrasted with the polished advertising imagery of the 1960s. The genesis of this now-ubiquitous logo is humbler than one might imagine.
As art director of iconic magazines such as Esquire and Bazaar, Wolf was a typography and advertising design titan. Created in 1977, the New York State Department of Commerce commissioned this brilliantly simple design to boost tourism. Glaser designed the iconic “I ❤ NY” logo that boosted tourism and optimism.
It’s taking a look at the brand side of things specifically, from its beginning as a record store right up to its present as (hopeful) pioneers of space tourism. “Brands and advertising agencies have a platform to influence, and with that comes responsibility. This initiative dives into these complex relationships.”
The influential sans serif typeface was completed in 1916 and is perfect for way-finding and signage, but has also been used widely across advertising. A student of the influential Bauhaus school, Herbert Bayer was also appointed director of printing and advertising after his four years of study there. Bayer Universal.
While consistently engaging public and private venues during the month of May, this year sees the showcase actively explore additional outdoor and virtual environments as well as workshops for a longer time frame in response to the pandemic (all while waiting patiently for Provincial guidelines to dictate the access to indoor gallery exhibitions).
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