Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised.

Advertising 98

Advertising Advertising Digital Entertainment 98

Designer Daily

MARCH 25, 2021

Again, this seems a bit obvious, but you shouldn’t use the same colors for a poster about events based in the forest or for one about corporate services or products. A poster in front of a store doesn’t serve the same purpose as an advertising poster in a train station. Color Selection Matters. Design For Location.

Graphic Design 408

Graphic Design Color Theory Fonts Color 408

Creative Boom

NOVEMBER 13, 2023

These predictions cover everything from new business models to new production methods and big developments in how we create our graphic designs. With reduced on-pack graphics, communicating brand and product details becomes challenging. We’ve already seen #ProjectGlyphEase in the works," he notes. "In

Graphic Design 545

Graphic Design Graphic Branding Brand 545

Inkbot Design

NOVEMBER 7, 2023

10 Ways To Use Brand Story Advertising for Growth Your brand is the personality of your business, products, or services. A brand is a potent tool in any business, but to make the most of it, you need to complement it with effective advertising. These are our top 10 ways to paint your brand story advertising for growth.

Advertising 98

Advertising Advertising Branding Brand 98

Creative Boom

MAY 15, 2023

Then, just like punk and hip-hop, advertising takes over all of those stereotypes, feeds them back, and eventually replaces the originals. Media content and production will radically change, too – and at the fastest rate and with the most extreme outcome of any kind of recent revolutions from industrial to technological information.

Graphic Design 545

Graphic Design Graphic Magazine Branding 545

Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. However, while related, they refer to distinct strategies and concepts. What is Advertising? ” What is Marketing?

Advertising 98

Advertising Advertising Marketing Marketing 98

Inkbot Design

NOVEMBER 4, 2022

How Product Positioning Grows Brands. In the marketing field, product positioning is the process of identifying the value proposition offered by a product. In other words, product positioning determines what makes a product unique or better than the competition and is an integral part of every company's marketing strategy.

Production 130

Production Branding Brand Marketing 130

Creative Boom

MARCH 29, 2023

I am less of a fan of his current works, but I continue to watch his previous productions with great pleasure." Then I look for reference images. It ended up in a horoscope magazine, printed on T-shirts in New Zealand, and then displayed on a very large wall of the advertising agency Publicis in Paris!"

Illustration 369

Illustration Illustrator Inspiration Freelance 369

Inkbot Design

JANUARY 1, 2024

Car Wrap Advertising: Creating Moving Billboards Imagine driving down the freeway and seeing a car drive by wholly covered in a colourful, eye-catching advertisement. That is the power of car wrap advertising. This guide will explore everything you need to know about wrapping vehicles for advertising.

Advertising 98

Advertising Advertising Branding Brand 98

Just Creative

JULY 20, 2020

As specified in one report , 87% of users take action after seeing product information on Instagram, 83% of Instagrammers discover new products or services in-app, and 54% of people say they made a purchase either in the moment or after seeing a product or service on Instagram. People love shopping on Instagram.

Marketing 282

Marketing Marketing Production Programming 282

Just Creative

FEBRUARY 16, 2021

With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. These beliefs are sometimes referred to as a Brand Heart. Thanks to their biggest competitor, Microsoft, they were saved from going under.

Branding 336

Branding Brand Marketing Marketing 336

Just Creative

APRIL 1, 2021

Personas are fictional characters that represent your products’ users. Each persona has its own characteristics and uses your products in a distinct way. Messages that matter to your audience are more likely to involve them with your products, the work that you do, and your brand. Establish Your Marketing Strategies.

Marketing 264

Marketing Marketing Media Production 264

UX Collective

NOVEMBER 25, 2024

If a brand is more important than the product, then is the experience more important than the brand? If the products are similar, what makes them unique? What does the user or customer find important — The brand, the product, or the experience? Conversely, can a negative brand image make a great product obsolete?

Production 105

Production Branding Brand Arts and Crafts 105

Inkbot Design

JULY 5, 2024

Print Media vs Digital Advertising: The Battle for Attention The battleground has changed, but the game is still the same. But it’s not just print media vs digital advertising. But it’s not just print media vs digital advertising. Advertisers still have to tell stories. The rules are different now.

Advertising 98

Advertising Advertising Media Digital 98

UX Collective

FEBRUARY 8, 2023

How to instruct developers to build accessible products Just as we designers, who are responsible for the quality of the products we build, do not receive reinforced training on accessibility in traditional bachelor’s and postgraduate courses and courses in general, developers also need this study.

Production 133

Production Coding Color Patterns 133

Just Creative

DECEMBER 28, 2020

Since customer-focused businesses are 60 percent more profitable than product-centric ones, it’s a reasonable method to follow. These are places where people hold conversations about products and services you’re selling. Type a keyword related to your product/service and read through the conversations to find marketing ideas.

Marketing 217

Marketing Marketing Production Media 217

UX Collective

SEPTEMBER 26, 2023

Distinguish AI content visually When users interact with AI-driven digital products, they must be able to differentiate between human-generated content and AI-generated content seamlessly. Help Engineers with Data Selection Ensuring engineers use the right training data is pivotal for AI product success. 5/5) Performance Tracking 11.

Production 115

Production Education Advertising Advertising 115

Designer Daily

NOVEMBER 16, 2020

While brands are striving to make excellent products and have product quality at their core, branding is something that not everyone pays heed to. Sure, your customer base is bound to increase if they have good products at their disposal, but who ensures that it reaches them in the first place?

Branding 244

Branding Brand Advertising Advertising 244

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. Product demos and virtual sampling. Polls, surveys and voting opportunities.

Advertising 98

Advertising Advertising Digital Media 98

Just Creative

MARCH 3, 2020

It should only barely refer to history while speaking more about your business’s goals, objectives and motivations. In fact, storytelling is innovative advertising where you can actually do without describing your brand and instead emphasize customer experience, convenience as well as shared values and principles. Your Voice Matters.

Branding 254

Branding Brand Marketing Marketing 254

Graphic Design Junction

APRIL 6, 2023

It was characterized by the use of popular imagery and cultural references from advertising, comic books, and mass media. Some of the most famous Pop Art illustrators include Andy Warhol, Roy Lichtenstein, and Claes Oldenburg, whose works often depict consumer products, celebrities, and comic book characters.

Art 127

Art Photoshop Adobe Illustration 127

Just Creative

MARCH 3, 2021

He is also a speaker about logo designs for TEDx, the AIGA, Princeton University, the American Advertising Federation, and Columbia Business School. taking the course, the Personal Brand Creation Based on Your Patterns course teaches you to create dynamic design patterns and applying them to your product collections. View Course.

Branding 357

Branding Brand Client Illustration 357

Graphic Design Junction

NOVEMBER 15, 2024

Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. This can include using old-school fonts and neon color palettes in ad visuals for a nostalgic, tech-forward look.

Graphic Design 77

Graphic Design Graphic Textures Color Schemes 77

Inkbot Design

APRIL 29, 2023

The main types of brand attributes include: Functional Attributes : These attributes represent the tangible features and benefit your product or service provides customers. This heightened perception can translate into a higher market share, increased customer loyalty, and the ability to command premium prices for your products or services.

Branding 131

Branding Brand Advertising Advertising 131

Inkbot Design

AUGUST 25, 2022

International SEO: 7 Ways to Market Your Products Globally. Global eCommerce sites are on the rise, and to compete effectively in today's digital marketplace; you need to know how to get your product in front of as many consumers as possible. It involves many things such as SEO, SEM, link building , social media marketing etc.

Marketing 130

Marketing Marketing Production Media 130

Creative Boom

JULY 24, 2023

Bye bye birdie Guy Armitage, founder of Zealous , thinks the rebrand highlights the end of an era and signals the start of a completely new product. The language of 'tweets' now doesn't make sense as it references nothing. But will people want to stay? The step away from all the baggage, political and otherwise, also makes sense.

Branding 370

Branding Brand Networking Marketing 370

UX Collective

MAY 18, 2023

We are prioritizing efficiency aiming to streamline production processes and harness the potential of modern technology to support economic metrics with the utmost effectiveness. Efficiency can be a sound business strategy if you manufacture commodity products such as pencils, nail clippers, shoe laces, or cars. Robert Hannah.

Arts and Crafts 128

Arts and Crafts Advertising Advertising Production 128

Just Creative

JUNE 29, 2020

Would they know one of your products immediately over a competitor’s product? How your site appears in the search results can help create that association between your company and its products or services. The better your user experience, the more likely a visitor is to return to your site, buy a product, or share your content.

Branding 325

Branding Brand Marketing Marketing 325

Just Creative

APRIL 5, 2020

When a consumer sees a product on the shelf at a store, the first thing they see is the label. With all of the amazing parts to this kit, a handy quick reference guide can help you find the brush you need. Created by The Darumo Shop, the set is perfect for any poster design or print advertising. Learn More. Learn More.

Branding 278

Branding Brand Photoshop Vectors 278

Inkbot Design

DECEMBER 14, 2022

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Branding 145

Branding Brand Publication Publishing 145

Just Creative

MAY 10, 2023

Whether you aim to promote your upcoming sale, launch a new product, or search for your next best employee, we have got you covered. Free for 30 Days For individuals, solopreneurs and freelance designers who want unlimited access to premium content, to create professional designs with ease and scale their productivity.

Templates 214

Templates Media Animation Infographics 214

Inkbot Design

APRIL 6, 2024

Everywhere we look, advertisements are in our faces! Emotionally engaging — Instead of just selling a product, think about telling a story that will make people laugh, cry or get inspired. Pop culturally relevant — Iconic ads become references in everyday conversation worldwide. On your way to work, you see a billboard.

Marketing 98

Marketing Marketing Advertising Advertising 98

Inkbot Design

OCTOBER 4, 2022

Brand trust is the feeling of assurance that customers have when buying a product. When people buy a product, they look for brands with a positive history with the products they sell and a good reputation for quality. Brand trust measures consumers' feelings about a brand, product, or service.

Branding 145

Branding Brand Production Media 145

UX Collective

OCTOBER 28, 2023

I first discovered the potential of creative connection when working in advertising and seeing the Cadbury Drumming Gorilla ad. It’s something advertisers have been doing for decades, and it showcases principles that designers can leverage to create experiences that resonate with people. Human truths provide a launchpad for creativity.

Advertising 115

Advertising Advertising Production Patterns 115

Just Creative

APRIL 5, 2020

As more and more people use the internet, launching a website is the perfect way to showcase your products and services to potential customers. Charge higher prices for products and services because people won’t compare you to your competitors. Complementary businesses can offer product bundles at discounted prices.

Marketing 293

Marketing Marketing Internet and Software Development Media 293

Canny

NOVEMBER 18, 2021

Cop-out answers aside, the definition of marketing is as follows (confirmed by Oxford Languages): “the action or business of promoting and selling products or services, including market research and advertising.”. Here are the 4 Ps for reference: Product: What does the customer want? Influencer Marketing.

Marketing 204

Marketing Marketing Agency Advertising 204

Inkbot Design

DECEMBER 6, 2022

Brand logos are symbols that represent a brand and are typically used on products, packaging, advertisements, etc. In fact, according to a study by the University of Michigan, more than 60% of consumers believe that when purchasing a product, it is essential to trust the brand. Brand Logos: How Do You Pull Them Off Successfully?

Branding 145

Branding Brand Production Publication 145