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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 379
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Beverage Packaging Design: Trends & Examples

Inkbot Design

Beverage Packaging Design: Trends & Examples Beverage packaging design is vital across many aspects of the industry. These include manufacturing, logistics, selling, advertising and customer experience. Beverage packaging design is a powerful marketing tool.

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Packaging Design Trends: How to Stay Ahead in the Game

Inkbot Design

Packaging Design Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.

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How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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Retro Packaging Design: Bringing Back Vintage Styles

Inkbot Design

Retro Packaging Design: Bringing Back Vintage Styles Retro packaging design is making a major comeback these days. Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. What is Retro Packaging Design?

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A Shot of Inspiration: The Most Creative Coffee Packaging Design

Canny

The good news is that recent packaging ventures are taking the coffee world to new heights. From dashing designs to cool containers, coffee enthusiasts will be happy to know that there is more than just your average coffee pot nowadays. Packaging alone, Couplet Coffee stands out as a distinct brand within the coffee world. .”

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design. One of the world's biggest beauty brands needed a more consistent identity across all its global platforms.

Branding 450