article thumbnail

Design Army shakes up the real estate market with arty advertising for Gallery 64

Creative Boom

Design Army's chief creative officer and co-founder, Pum Lefebure, explains how they created an attention-grabbing advertising campaign that targets art-loving apartment hunters. Design Army was tapped to bring their wild creativity to help Gallery 64 stand out in DC's hyper-booming real estate market." And stand out Gallery 64 has.

Gallery 514
article thumbnail

Lauren Ly's obsession with mini markets spills out into Japanese ukiyo-e style illustrations

Creative Boom

If you've ever read and enjoyed Convenience Store Woman by Japanese writer Sayaka Murata, then you'll know why London-based illustrator Lauren Ly shares a gentle curiosity for Asian mini markets. I'm obsessed with mini-markets," Lauren tells Creative Boom. Here, we learn more about why she nods to the 711s in her latest work.

Marketing 488
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse. The city has always had a thriving second-hand and vintage clothing market, and the West End, particularly, is well known for quirky stores.

Brand 537
article thumbnail

10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. For example, people tune into the commercials during the Big Game because they expect the advertisers to air them only during the event and not afterward. Look for Opportunities Beyond TV Commercials.

article thumbnail

Ultimate Guide to Social Media Advertising in 2021

Just Creative

Social media marketing has revolutionized the way we reach potential customers. Why Use Social Media Advertising? Because social media is pretty much the port of call for just about anything for most people worldwide, using it for advertising is a no-brainer – if you have the budget. Our world has become so much smaller.

article thumbnail

Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator.

Marketing 451
article thumbnail

Top 9 Best Marketing Ad Campaigns – Ever!

Just Creative

Outside the fictional world of Mad Men, there have been advertisements in the real world that have absolutely captured our hearts and minds and have made us want to be a part of that creative process. Here are the 9 best marketing campaigns that captivated audiences around the globe and inspired me to pursue a career in marketing.

Marketing 258