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Effective event promotion involves a combination of traditional advertising techniques (think of print ads, radio spots, and marketing collateral) as well as digital tactics such as social media, email marketing, and partnerships. You’re asking people to give up their time to visit your booth, so they need to know it’s worthwhile.
Sheila Levrant de Bretteville Sheila Levrant de Bretteville is an American graphic designer who has been a pioneer in feminist and socially conscious design. She founded the Women’s Graphic Center in California in 1973, which later became the Woman’s Building, a feminist art and education center.
If you identify your audience as being operation managers who don’t really understand the technicalities of cybersecurity but rather just want to know the benefits, you can craft your exhibition messaging with this in mind. It’s not about just finding an event, setting up your exhibition stand , and hoping you get leads.
This area also falls under the responsibility of a brand manager as they will need to allocate how much money is going to spend on different campaigns such as packaging (if necessary), paid promotions, public relations, advertising, social media, and more. Organising events such as exhibitions and product launches. Managing budgets.
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