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Event Marketing 2.0: Integrating Social Media for Maximum Impact

Noupe

Social media is no longer a buzzword in today’s world, where digital presence matters the most; it’s an essential component of every marketing strategy. Every industry has understood and started using this marketing approach to attract attendees and build loyalty; the event industry is no exception.

Media 119
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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Your Guide to Event Promotion: How to Build Engagement

Canny

The success of any event lies in effective event promotion. If people don’t know your event is happening, they’re not going to attend. With so many channels available to you, how do you make sure your event promotion hits the mark? What Is Event Promotion? What is the Goal of Event Promotion?

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The Ultimate Guide to Event Marketing

Inkbot Design

The Ultimate Guide to Event Marketing. Events are a powerful way to get in front of people who need what you're selling and to build relationships. You already know that event marketing is an effective way to get people to engage with your brand. But, you may not know how to execute a successful event.

Marketing 105
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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. For example, people tune into the commercials during the Big Game because they expect the advertisers to air them only during the event and not afterward. Look for Opportunities Beyond TV Commercials.

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Why Advertising Design is Key to Success

Inkbot Design

Why Advertising Design is Key to Success You’re on the footpath; billboards, posters and even notifications on your phone are yelling for your attention simultaneously. This is portfolio design in an agency, the part you hear the least about but contributes to disruption in your marketing efforts. Well, it's doubly true in advertising.