Shillington

FEBRUARY 17, 2020

Do they design graphics for digital advertising? The poster across the street advertising the next event at your local theater? These are the designers that often end up pursuing careers in marketing and advertising later in life. Advertising & Marketing Design. Digital Design.

Graphic Design 128

Graphic Design Graphic Freelance Freelance 128

Inkbot Design

APRIL 13, 2023

Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. Without a thorough understanding of your ideal customers, you may create marketing strategies and products that fall flat and fail to resonate with your target market.

Branding 145

Branding Brand Marketing Marketing 145

Inkbot Design

OCTOBER 15, 2023

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Coca-Cola and Pepsi rely heavily on this marketing to get their products noticed in the crowded soft drinks market.

Branding 98

Branding Brand Media Marketing 98

Inkbot Design

NOVEMBER 14, 2023

30+ Innovative Signage Ideas: How to Make Your Business Stand Out Signage plays a crucial role in marketing and branding for businesses. Your signage can become an invaluable marketing asset with the right innovative approach. Sign toppers provide free advertising from above that catches the eye.

Arts and Crafts 98

Arts and Crafts Digital Brand Branding 98

Inkbot Design

SEPTEMBER 29, 2023

The location can significantly impact graphic design salaries due to differences in the cost of living and market conditions. Similarly, motion designers who excel in creating animated visuals and graphics for videos and advertisements may earn higher salaries due to their specialised skill sets.

Graphic Design 98

Graphic Design Graphic Freelance Freelance 98

Inkbot Design

DECEMBER 1, 2022

Brands must be developed, designed, marketed, and sold like all things that require marketing. In your marketing plan, identify the techniques and tools to help you develop your brand and build awareness. A Brand Agency needs to develop a strategy for marketing its products. Establishing Your Company's Differentiators.

Agency 72

Agency Branding Brand Marketing 72

Inkbot Design

FEBRUARY 26, 2024

In recent years, more and more brands have been embracing throwback styles to cash in on nostalgia marketing. A vintage cola-style serif font looks plucked straight from a 50s advertisement. Retro branding has cemented itself as a staple marketing play for the long haul. But what’s behind this boom?

Packaging Design 97

Packaging Design Fonts Brand Branding 97

Inkbot Design

DECEMBER 10, 2023

Interactive Elements Digital print technologies open the fantastic potential for interactivity directly on envelopes. Sequence Messaging in Campaigns Plot out a strategic arc for concepts introduced on initial envelopes and then progressively advance across subsequent touch points like email, social media, and advertising.

Textures 98

Textures Fonts Print Graphic 98

Inkbot Design

AUGUST 13, 2024

excel in their marketing campaigns since they employ unique shades representing their identity and values. Some considerations may include (but are not limited to) company values, target market segment & positioning concerning competitors’ strategies and cultural implications.

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

NOVEMBER 30, 2022

Business signage comes in various forms, such as signs that identify your business, advertising, and directional signs. Signs advertising your business are often placed strategically to catch the eye of passing drivers or pedestrians. Signage design is crucial to any marketing strategy and should be carefully considered and executed.

Advertising 59

Advertising Advertising Digital Production 59

Inkbot Design

AUGUST 9, 2024

Nothing beats physicality when providing an experience that digital platforms struggle with reproducing; my observations on trends have brought about this realisation. Businesses and advertisers realise that their campaigns will benefit from including printed materials in their strategy.

Print 52

Print Internet and Software Development Digital Marketing 52

Inkbot Design

JANUARY 6, 2024

Digital cohorts emerge more organically based on usage and sharing habits, which are harder to predict. Print ensures messages reach the intended eyes. Of course, online advertising through social networks and search engines also allows target market penetration. Digitally generated documents often end up printed.

Digital 98

Digital Print Layout Arts and Crafts 98

Tuts Plus

JUNE 17, 2020

The nostalgia factor comes into play in terms of the audience you are aiming at, with designers and marketers aiming particular vintage products at particular demographics to tap into what they find nostalgic about their own childhoods and the periods when their parents were young. What Is Nostalgic Marketing?

Graphic Design 98

Graphic Design Arts and Crafts Photoshop Fonts 98

Inkbot Design

JANUARY 24, 2024

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7 trillion yen.

Graphic Design 40

Graphic Design Graphic Arts and Crafts Print 40

Inkbot Design

AUGUST 28, 2022

How to Choose the Best Marketing Channel for your Business. There are three ways to market your products and services. Advertising, marketing promotions and sales are different methods of getting your products in front of potential customers. In the current market scenario, marketing channels are changing rapidly.

Marketing 59

Marketing Marketing Advertising Advertising 59

Inkbot Design

MARCH 4, 2024

Here are just a few examples: Publications: Magazines, catalogues, newsletters, and newspapers – offset printing is the MVP of the publishing world. Advertising and Marketing Materials: Brochures, flyers, posters, and direct mail pieces – if they are meant to promote or inform, chances are they were offset printed.

Print 75

Print Digital Printing Digital Magazine 75

Inkbot Design

MARCH 20, 2024

In this guest post, we'll explore why attention to detail matters in t-shirt printing and how it can elevate your designs. Creating Impact with High-Level Precision The first impression always counts, especially in the competitive apparel market.

Print 96

Print Arts and Crafts Patterns Digital Printing 96

Shillington

SEPTEMBER 14, 2020

What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani. This is an essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. Print Matters: The Cutting Edge of Print by viction:ary. Buy the book.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119

Shillington

SEPTEMBER 22, 2022

What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani. Through case studies, the book shows how designed objects relate to capitalist societies and cultures and examines how designers support and uphold the market economy. Print Matters: The Cutting Edge of Print.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140

Creative Boom

JANUARY 7, 2025

Sandals and Beaches Resorts has unveiled its new multi-media advertising campaign, developed by Leo Burnett. This new omnichannel campaign centres around the tagline 'Made of Caribbean' and spans linear television, digital, print, social, and out-of-home advertising in key markets.

Travel 317

Travel Advertising Advertising Brand 317