Extreme Reach becomes XR as Athletics rebrands video production and management platform
Creative Boom
FEBRUARY 11, 2024
Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll. As for the colour palette, Athletics channelled a diverse array of tones – modernist aesthetics inspired by fashion and skincare, film culture and research consultancies.
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