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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

Striking that balance is one of the biggest challenges facing advertisers, but it can be done. Defy's creative concept "Boyds for Life" is grounded in the retailer's four generations of family ownership and sustained client relationships." On the other hand, you don't want people to think you're old hat.

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Inspiring creative women to follow in 2022

Creative Boom

Her clients include global brands like Google, Twitter, Visa, and Microsoft and nonprofit organisations providing life-advancing support to vulnerable communities throughout the United States. Elsewhere, Olivia also works as a freelance sports reporter. Clients include IBM, World Community Grid and Tata Consultancy Services.

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Van Saiyan's incredible retro illustrations draw on special moments from his childhood

Creative Boom

But after studying for an illustration degree in Madrid, he decided to prepare a portfolio and contact illustration agencies, advertisers and magazine publishers. This led me to contact new clients in Spain, to work with Anna Goodson Illustration Agency and new international clients."

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Showcasing illustration work: how to create your best portfolio

Creative Boom

Clients commission people as well as technique, and you want substance to your work. If you're looking to attract editorial clients, you should have more abstract and narrative illustrations in your portfolio: images that can distil a complex subject matter in a visually simplistic way. "If

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McCann's Wimbledon 2024 trailer freezes classic moments in time

Creative Boom

And advertising agency McCann London has already unveiled an evocative new trailer for their client, The All England Lawn Tennis Club, hyping the championships. His blend of orchestral and contemporary sounds aims to cement Wimbledon's sporting prestige on the global stage during a summer featuring Euro 2024 and the Paris Olympics.

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16 frequently asked questions answered to help you become a graphic designer

Creative Boom

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. The challenge is finding a client who'll pay you. You'll also talk directly to clients and be responsible for managing timelines and budgets.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. Today, Havas operates in more than 100 countries, with more than 22,000 people, and is one of the world's largest advertising and communications groups.