Extreme Reach becomes XR as Athletics rebrands video production and management platform
Creative Boom
FEBRUARY 11, 2024
Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll. Louisa Wong, CEO of XR, says: "The XR brand launch follows a period of completing key integrations to provide clients with a single unified platform, transparency and control.
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