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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll. As for the colour palette, Athletics channelled a diverse array of tones – modernist aesthetics inspired by fashion and skincare, film culture and research consultancies.

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How To Improve Your Photography Brand to Get More Clients

Just Creative

And there are many reasons why many of them are losing a steady client base. Not only will the client look at their portfolio, but also require that photographers have some form of guarantee for their work. Attract new clients. A stable brand usually gets the most clients. What is Branding for Photography Businesses?

Client 254
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity. The W of the new logo captures one of Wolff Olins' core pillars: enjoy the ride – inside the business as a team and externally with its clients. "It

Agency 496
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Michael Wolff on his 'first and only' biography, delving deep into six decades of iconic branding

Creative Boom

Hence why, the co-founder of pioneering brand consultancy Wolff Olins has called his "first and only" biography Leap Before You Look: The Zen of Branding. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other. I just waited for concepts to arrive.

Brand 472
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How to Hold a Virtual Event to Attract New Clients During COVID-19

Just Creative

Read on to learn how to host an amazing virtual event that will attract new clients and drive conversions during COVID-19 and beyond. Naturally, the topic should relate to the nature of your business and the types of clients you’re looking to attract. What questions do your clients ask you most frequently? on a 0-1 scale).

Client 282
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The biggest trends in graphic design for 2024, as predicted by the creative industry

Creative Boom

So, as we approach an uncertain new year, we've consulted with leaders in the industry to provide insights into the future direction of graphic design. Clients expect increasingly more in less time, and designers are seeking new ways to service these clients while generating more regular, predictable income," he continues.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Kjetil Wold Kjetil Wold is an internationally award-winning executive creative director and founder of ANTI, one of Norway's top independent advertising agencies, with offices in Norway and Minneapolis, U.S. Toan Nguyen Toan Nguyen is a pioneering entrepreneur in the advertising industry.

Agency 472