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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design.

Branding 454
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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 399
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Horizon Organic's brand refresh celebrates three decades of pioneering organic diary

Creative Boom

Today, seeing the word 'organic' splashed across everything from butter to tampons would be highly unlikely to raise an eyebrow - it's become a firmly entrenched, totally familiar part of the brand and buyer lexicon. Pioneering US-based dairy brand Horizon Organic knows this only too well, having occupied that space for the last 33 years.

Branding 242
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How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

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Ourselves helps sugar brand Silver Spoon inspire Britain to get baking

Creative Boom

That's why Silver Spoon, the UK's leading sugar brand, has teamed up with independent creative studio Ourselves to inspire us to get baking, through TV, digital, and outdoor advertising. Packaging and posters The new campaign accompanies the redesign of the Silver Spoon packaging that landed in-store earlier this year.

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Beverage Packaging Design: Trends & Examples

Inkbot Design

Beverage Packaging Design: Trends & Examples Beverage packaging design is vital across many aspects of the industry. These include manufacturing, logistics, selling, advertising and customer experience. Beverage packaging design is a powerful marketing tool.

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Packaging Design Trends: How to Stay Ahead in the Game

Inkbot Design

Packaging Design Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.