Remove Advertising Remove Brand Remove Packaging Design
article thumbnail

Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design.

Branding 472
article thumbnail

Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 373
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

article thumbnail

10 best artist and illustration agents in New York City

Creative Boom

Their lineup of industry-leading illustration talent includes David Doran , an award-winning illustrator based in Falmouth who works with international brands, magazines, newspapers, festivals and publishers creating illustrations of all shapes and sizes. They are based in New York City, with offices in London, Berlin, Shanghai and Sydney.

Artist 500
article thumbnail

Ourselves helps sugar brand Silver Spoon inspire Britain to get baking

Creative Boom

That's why Silver Spoon, the UK's leading sugar brand, has teamed up with independent creative studio Ourselves to inspire us to get baking, through TV, digital, and outdoor advertising. Packaging and posters The new campaign accompanies the redesign of the Silver Spoon packaging that landed in-store earlier this year.

article thumbnail

Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. I’m also heavily inspired by still life photography and surreal art."

Art 494
article thumbnail

Creative Careers You Can Get With a Graphic Design Degree

Designer Daily

Immerse yourself in shaping the visual style and imagery of various media, from advertising to movies and magazines. Collaborate with talented artists and designers, providing the artistic direction that fuels a cohesive vision. Develop and maintain a consistent visual representation of brands across various platforms.