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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Make connections outside social media.

Media 544
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Ultimate Guide to Social Media Advertising in 2021

Just Creative

Social media marketing has revolutionized the way we reach potential customers. Be it persuasive copywriting or telling your story through images, social media platforms are the ideal base for getting it out there. These days we connect, socialize, find information, and kill free time in one space: on social media platforms.

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Design Army shakes up the real estate market with arty advertising for Gallery 64

Creative Boom

Design Army's chief creative officer and co-founder, Pum Lefebure, explains how they created an attention-grabbing advertising campaign that targets art-loving apartment hunters. And just like art exhibitions, I love that the branding can constantly evolve and feel fresh – like '64' with ribbon lettering for the holidays, etc. –

Gallery 463
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Branding 478
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Ultimate Guide to Social Media Advertising in 2021

Just Creative

Social media marketing has revolutionized the way we reach potential customers. Be it persuasive copywriting or telling your story through images, social media platforms are the ideal base for getting it out there. These days we connect, socialize, find information, and kill free time in one space: on social media platforms.

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Place branding experts Lantern create a unified brand for bodies protecting the Norfolk Coast

Creative Boom

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Branding 439
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Branding 472