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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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22 Banner Design Ideas For Your Next Marketing Campaign

Creative Market

Banners have been a mainstay of message delivery since their original use by the knights of old up to today’s modern advertising. Banners vary from traditional vinyl and fabrics to the digital headers we see on various web platforms. Whichever you’re designing for, here’s a quick guide on developing your own banners ads.

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Digital Advertising: Boosting Your Online Presence

Inkbot Design

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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Designing persuasive banners that don’t ruin your UX

UX Collective

Managing banner expectations and their struggle for recognition. Banners get their roots from advertising. They are inspired by real-life banners and are translated into the world of UX to land users to desired end goals. Banners are extroverts! that is happening from the perspective of the banner doesn’t help.

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Web Banner Size and Dimensions: The Ultimate Guide

Inkbot Design

Web Banner Size and Dimensions: The Ultimate Guide Seeing businesses waste their time and money on banners that nobody clicks hurts me. Banner size is essential. I’ve seen businesses 10x their conversions simply by getting their banner dimensions right. In this guide, we’re going deep into web banner size and dimensions.

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Graphic Design in Digital Marketing

Inkbot Design

Graphic Design in Digital Marketing: Driving Engagement, Conversions, and Brand Success As you swipe through your feed, that one ad grabs your attention. That's the magic of graphic design in digital marketing— a combination that's taking the business world by storm. We've moved past plain text advertisements.

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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use.