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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

So they turned to global creative agency Mucho. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi." We visited museums," he recalls. "We

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How live event illustration brings big opportunities for artists

Creative Boom

She creatively captures keynote talks, panels, and workshops in real-time at academic, corporate, and cultural events, making complex information accessible and more engaging. While editorial and advertising work involve deeper, more creative exploration, live events offer immediacy and spontaneity. For Bvlgari. For Cartier.

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How To Run A Brand Strategy Workshop

Just Creative

This article has been contributed by Ivio Agency. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! This is usually based on what is important to your brand and your customers – a brand strategy workshop will help you figure those out.

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Inspiring creative women to follow in 2022

Creative Boom

Charlotte Adorjan is a creative director and copywriter with 20 years' experience under her belt, 17 of them at AMV BBDO, one of London's most creative ad agencies. Through her workshop, Own Your Story, Olivia coaches audiences in a methodology for crafting a clear, concise and compelling personal brand story. Charlotte Adorjan.

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Why Dribbble Isn’t an Ideal Advertising Platform

Graphic Design Junction

Dribbble, a popular platform for showcasing design work, has become a hub for freelance designers and creative agencies. While it excels at portfolio presentation and fostering a design community, Dribbble falls short as a platform for advertising. Networking Events: Attend industry meetups, conferences, or design workshops.

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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Copy is often overlooked in design and advertising.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. She has nearly 20 years of experience working at top creative agencies worldwide, including Africa, Ogilvy, Grey, DDB, and more. One plus one, right? Not rocket science."

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