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As you'd expect from its title, Big Type explores graphic design and identity work where the emphasis is on, well, big type. (Or These are all brilliant examples of a fascinating direction in graphic design, one forged by a collision of technology, typography and trends, creating new and exciting results today. What inspired the book?
It features hundreds of classified ads from 1960s and 1970s small-town America, collected and archived by Studio Carnley , a creative agency based in Birmingham, Alabama. Just good old fashioned graphic design, using words and images, and black ink." We chatted to Standards Manual founder Hamish Smyth to find out more.
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