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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 498
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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. She has nearly 20 years of experience working at top creative agencies worldwide, including Africa, Ogilvy, Grey, DDB, and more. One plus one, right? Not rocket science."

Agency 498
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Simon Case: AI will destroy jobs, but there's a silver lining that could save your career

Creative Boom

The founding partner of Chromatic believes agencies aren't being honest about looming job losses. Are we entering the age of the single-person, full-service agency? Simon Case, creative director at strategic consulting firm Chromatic , offers a candid perspective on this question. And it might sound far-fetched to some.

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How to change careers to one that's more creative

Creative Boom

"I started out working as a painter and decorator, decorating the interiors and exteriors of some of London’s top advertising agencies in the early 1980s such as McCormick Publicis, ABM & Grey," Craig explains. "I But then he stumbled across information about an advertising course in Watford.

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Place branding experts Lantern create a unified brand for bodies protecting the Norfolk Coast

Creative Boom

And that's exactly what Lantern , a leading place brand consultancy, has been up to lately. The London-based agency has been developing a comprehensive and sustainable brand strategy to protect the Norfolk Coast. The branding is being rolled out over the coming weeks across a new website, social media assets and advertising.

Branding 483
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Ad campaign uses babies to deliver a message to Britain's new government

Creative Boom

A new ad campaign crafted by London agency Don't Panic highlights the issue in the wake of the general election. To shine a spotlight on the issue, Health Equals recently partnered with Don't Panic , a design agency known for its ground-breaking work with charitable organisations and purpose-led brands. Sixteen years is a long time.

Media 463